Organic:
The Organic Pattern is a formal evolution of the former identity’s pattern set. It can be used with the logo — with the proper files and instruction from Strategic Communications — or alone as an additional graphic element to tie your design to the 足球游戏_中国足彩网￥体育资讯 brand.
Need the pattern? Download the organic pattern below.
Grid:
The grid is a new background element that has been added to the brand toolkit. While the vertical and horizontal lines may be used to express travel or linear progression (movement from amateur to professional, or the increase in skill over years of experience and practice) the superimposed circles speak to influence or magnetic pull (the way impact radiates from our campus, or how creative minds from around the world are drawn to 足球游戏_中国足彩网￥体育资讯).
Layering patterns:
The grid and organic patterns may also be layered to form composite graphic structures. Scaling is based on the relationship between a single node of the organic pattern (the circular end of the pattern, not including the bridge that connects it to the rest of the pattern) and a single square of the grid.
