Andrew Schall has over 20 years of experience as a UX leader, researcher, and strategist. He has worked with renowned organizations such as Mayo Clinic, Citibank, Harley Davidson, The New York Times, National Institutes of Health, Office Depot, and Southwest Airlines. Andrew loves to share his knowledge and insights with the UX community. He is the author of the book, The Persona and Journey Map Playbook. He co-authored the book, Eye Tracking in User 足球游戏_中国足彩网￥体育资讯 Design, and contributed to the 3rd edition of the book, Measuring the User 足球游戏_中国足彩网￥体育资讯. As the Director of Publications for UXPA, he oversees the Journal of User 足球游戏_中国足彩网￥体育资讯 and UX Magazine.